Travel · Client work
Himalayan Musafir: Travel case study
36+ tour packages with a filterable grid, per-person pricing notes and fast WhatsApp quotes.
Himalayan Musafir sells end-to-end tour packages (hotel, private cab and sightseeing) across India’s mountains and beyond. Its website lets a traveller choose a destination, filter a catalogue of more than 36 packages, and ask for a quote on WhatsApp.
What the ads on this site achieved.
The numbers a business owner cares about, with where they come from.
Meta and Google ads run by our sister agency Social Baniya for this client, Sep 2023 to Oct 2026, read from Ads Manager and Google Ads screenshots. These are ad results on a site we built; the site is where those visitors land. See the Ads Manager screenshots
What is in it.
- A destination picker and a filterable grid of packages with duration, title and per-person notes
- A “not sure?” prompt that asks for dates and budget so the team can suggest a package
- Traveller stories as video, and four trust points: experience, vetted hotels, fast WhatsApp replies and clear pricing
- Repeated phone, email and WhatsApp actions and a free-quote anchor
How it scores.
Google PageSpeed Insights, mobile (Moto G Power emulation, slow 4G), Lighthouse 13.6.0, 3 runs on 1 Nov 2026. LCP 3.0 s, layout shift 0. This site loads its analytics and ad tags after the page itself has loaded, so the lab test finishes before they run; visitors still get them a moment later. Lab numbers vary by a few points between runs and are not a promise of rankings or sales.
Why it matters for your project
It shows how a large catalogue stays easy to browse, and how a “not sure?” path keeps undecided visitors in the funnel.
Related services: Business website design, SEO, AEO and GEO websites.
About Himalayan Musafir
Is Himalayan Musafir a real, live site?
Yes. You can open it at tours.himalayanmusafir.com. It is client work, shown here with the client’s permission.
How were the scores measured?
Google PageSpeed Insights, mobile (Moto G Power emulation, slow 4G), Lighthouse 13.6.0, 3 runs on 1 Nov 2026. LCP 3.0 s, layout shift 0. This site loads its analytics and ad tags after the page itself has loaded, so the lab test finishes before they run; visitors still get them a moment later. Lab numbers vary between runs and are not a guarantee of search rankings or sales.
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