Journal
Short, practical articles on search readiness, AEO and GEO, ad landing pages and website psychology. Every number is measured or marked as general practice.
The Sociban Studio journal explains how to make a website that people and machines can read and act on: how crawlers see your pages, what AEO and GEO mean, how to choose between WordPress, no-code and custom builds, how to build a landing page for ads, and what a website should do in its first five seconds.
A site can look perfect in a browser and still be empty to a crawler that does not run JavaScript. How to check yours in a minute, with numbers from ten sites we audited.
Read the articleAEO and GEO explained without jargon: how they differ from SEO, what they have in common, a seven-point checklist, and what you should not believe.
Read the articleA fair comparison of WordPress, no-code builders and custom static-first sites: speed, design control, search readiness, upkeep, and who each one suits.
Read the articleA practical checklist for ad landing pages: message match, the first screen, proof, one action, speed, tracking and lead response. From the team that runs the ads.
Read the articleThe psychology of a first screen: clarity, trust, one action and calm motion, with a short checklist you can apply to your own site today.
Read the articleWhy our home page opens the way it does: the headline, the single action, where proof sits, why fear sits next to a next step, and what we have not tested yet.
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